We are excited to officially launch the first edition of Louelle's limited edition seasonal line. In the midst of sometimes chaotic times, moving through one's busy schedule, checking off lists, and trying not to let things slip through the cracks (....wait, what day is it?!), we try to thoughtfully take time to appreciate the moments we have. Slowing down to enjoy life takes effort and intention. A good friend of ours likes to say that she tries to curate her life. While this looks different to each person, it is about creating an environment full of the essential and not the extraneous. Clarity not clutter. What makes you smile, triggers positivity, and creates memories.
From that vein of thought came the seasonal line. With our friends at Lives Styled, a garden party was curated. From Invitations, to name cards, and after party stationery, the seasonal line intends to slow life (if ever so slightly) and give special gatherings the attention (and intention) they deserve. The ladies at Lives Styled, Maryn Karahan and Hannah Betts, created a classic yet whimsical setting, with beautiful treats from Scratch Bakeshop that complimented the hues and feel of the stationery line.
We wanted to create a line that reflected our signature style and loved techniques, including letterpress, watercolor and block printing. We like layers. The invitations received letterpress on one side. Andrea then hand carved a floral linocut design, which was hand pressed on 100% cotton Lettra paper which had received a light wash of watercolor. The resulting line feature soft neutrals and beautiful texture. AVAILABLE EXCLUSIVELY THROUGH OUR ONLINE SHOP, THIS LIMITED EDITION LINE HAS A RUN OF 10 SETS. USE THEM SEPARATELY OR FOR ONE SPECIAL (OR EVERYDAY) GATHERING.