Lovely Beauty Styled Shoot

We were so excited to contribute pieces to this stunning styled shoot with some of our favorite vendors, featured on Style Me Pretty. Head over to Alexandra Elise Photography to view all the gorgeous images. Included were our floral block print love notes with gold hatched envelope liners, and our hand painted watercolor landscapes cards. All the little details add up to one enormously memorable day.

And be sure to check out the beautiful work by Jacquie Parnell and the video she created at this styled beauty shoot. What we wish getting ready looked like every morning!


Alexandra Elise Photography

Jacqulyn Daley Cinematography

Lovely Bride- Rochester, NY

Special Occasion Hair & Design

Sunless 2 go

Louelle Design Studio

Schofield Floral Co.



Stephanie Christensen
Athi Georgiou
Jessica Spade
Danielle Raymo
Felicia May

The Sagamore Wedding

We can't get enough of these photos from Clark+Walker of Chris and Tina's gorgeous Lake George wedding at the Sagamore!  Head over and see all the amazing images and peek at their wedding stationery here!

Chris and Tine Sagamore Wedding

Dress Designer: Romona Keveza Couture
Dress Shop: Chic Parisien
Shoes: Rene Caovilla
Bridesmaid Dresses: Halston Heritage, Elizabeth and James & BCBG
Tuxes: Adrian Jules
Jeweler: Cornell Jewelers
Hair & Make Up: Rock Paper Scissors Salon
Flowers & Designer: Renaissance Floral Design
Invitations: Louelle Design Studio
Cake & Catering: The Sagamore Resort
Ceremony Music: Vogue Music Events
Band: Funk Evolution Entertainment
Videographer: Gavin Law Videography
Coordination: Christine Wheat Special Events Firm

Personalized Gift Giving

For many, choosing beautiful and useful products from local businesses is important to them when considering gift giving. Regardless of best intentions and many mental (and written) notes to "don't forget to pick up a gift", this can often fall to the side while attending to our everyday routines. Not to mention the business of actually packaging and wrapping!

We were thrilled to have the opportunity to put together a gift package for a client who was out of town and needed to get a gift to a loved one (ASAP!). We put together one of Louelle's silk scarves, zodiac constellation stationery sets, and of course a hand written card. Packaged it up pretty and shipped it to the birthday girl, all while our client relaxed on the beach!

Custom Louelle Gift Package
Letterpress Hand Written Notecard
Zodiac Constellation Letterpress Stationery
Louelle Silk Scarf

We now are offering this service through our online shop. Simply select your gift package, give us a little information on the lucky recipient and we'll handle the rest. Let us help you give thoughtful, high end, beautiful gifts with ease!

Louelle Gift Box
Louelle Gift Giving

Wedding Invitation Spotlight: Jackets

This week we are showing love to some of our favorite jacketed wedding invitations. From watercolor landscapes to block prints and ombré, these statement invitations are sure to be keepers.

Southern charm, this destination wedding invitation captured the banyon tree lined street where the couple said their "I Dos". The banyan tree motif was carried through their monogram and day-of paper.

Custom Watercolor Banyan Tree Wedding Invitations - Destination Wedding - Louelle Design Studio - Rochester, NY

This vibrant landscape wedding invitation and save the date feature letterpress interior pieces and gold lining. 

Watercolor and ink landscape jacket and soft gold envelope.

Watercolor and ink landscape jacket and soft gold envelope.

Letterpress interior 

Letterpress interior 

Individually hand watercolored and letterpress 

Individually hand watercolored and letterpress 

Our favorite hand carved floral block print is turned into an incredibly textured jacket for these wedding invitations. Each is hand inked, giving an array of hues and varying character. The silk habotai ribbon is hand dyed and loosely wrapped. The watercolor stripe liner in complimentary colors and variations. 

Custom Wedding Invitations - Gold Floral Block Print - Hand Dyed Silk - Louelle Design Studio Rochester New York
Custom Gold Floral Block Print Wedding Invitations - Louelle Design Studio - Rochester New York

Each of these Adirondack lake vistas featured original hand painted watercolor jacket. These invitations to join the hosts for a weekend of kayaking and hiking at their Adirondack camp pulled from the landscapes viewed throughout the property. The gift of artwork to each very special guest.

We love creating wedding invitation jackets because it is a fantastic way to show your style in a big beautiful way! We can't wait to share the amazing jackets we have in the works for this year's clients!

Andrea + Ashley

Wedding Invitations Spotlight: Greenery

We love greenery, whether a watercolor illustration, block print, or sprig of lavender tucked into the banding, it adds a fresh element. Here are a two of our favorite wedding invitations each with their own distinct personality!

Watercolor and succulents cascade over this letterpress wedding suite. Topped off with a beautifully textured linen and velvet dot ribbon, it is sweet, refreshing, and youthful.

Watercolor floral succulents with letterpress text -  invitation and liner with custom stamp and linen ribbon

Watercolor floral succulents with letterpress text -  invitation and liner with custom stamp and linen ribbon

Watercolor succulents and letterpress text - Pine green envelope with ginger liner

Watercolor succulents and letterpress text - Pine green envelope with ginger liner

Leafy block prints are always fun and create amazing raised texture on the paper. Shown here as a wrapped jacket with patina charm for a funky fresh tropical destination wedding. 

Destination Wedding Invitations - Hand carved block print jacket with sari silk wrap and zodiac pendant

Destination Wedding Invitations - Hand carved block print jacket with sari silk wrap and zodiac pendant

Destination wedding invitations - Turquoise envelope with copper toned interior lining

Destination wedding invitations - Turquoise envelope with copper toned interior lining

Invitations for Keeps

At a time when we are ever conscious of the waste we create and our impact on the planet, what place have invitations and handwritten correspondence that so often ends up in the trash?

I think back to one of my favorite books, Frog and Toad Are Friends, by Arnold Lobel, and how much receiving a letter from his friend meant to Toad, even though he sees him on a regular basis and even though the letter itself was uncomplicated and straightforward. **Those so inclined can catch a claymation version from 1985 (serious throwback) visit here and move along to minute 13:30 for The Letter.

The emotional reaction and feeling of connection one gets from receiving a thoughtful note (no matter how brief) is lifting. It shows an intention and level of importance that is not conveyed through electronic means. It can be personalized and adorned to add elements of fun and further the interaction. Sea glass from a recent trip. A charm that reminded them of you. A small doodle or photo. A special stamp.

Along with custom stationery, the invitations we make for each client are created specifically for them or for that special occasion. Illustrations and artwork are never recycled from one to another. Always from scratch. It allows us to capture a moment in their lives and create a token of that time.

Some wedding invitations are an opportunity to create a lasting piece that not only captures a memory, but continues to be enjoyed in the homes of friends and loved ones for years to come. We love to hear the excitement in our clients' voice when they find that their guests have framed the watercolor prints from their invitation suite.

Written correspondence is dwindling in today's digital world, and there are many easy and even beautiful options out there for e-cards. But the impression and emotion that accompanies thoughtful tangible stationery, with all its color, texture, and depth, remains unmatched.     

Latest Happenings at Louelle

We're excited to announce that we have been named a 2015 Martha Stewart American Made Audience Choice Finalist! On September 21, all will have the opportunity to cast their vote for their favorite American maker, with Winners announced on October 23. We are in great company and would love your support and votes!

In the midst of wedding and event invitations, Louelle has been busy creating for upcoming pop-up Stores including the past weekend at Clothesline Festival and upcoming Brainery Bazaars! We were honored to receive a merit award at the Clothesline Festival where we shared our latest stationery, calendars, scarves, and tags, as well as small personal work from Andrea. Come visit us at the Rochester Brainery on October 10th and while you're there stop in and see andrea's "archetypes" exhibit up through the end of october! And if you aren't able to join us, stop over to the online shop as we will be adding new paper goods and maybe even a few new scarves!

Our Sweetest Honorees: Baby Showers and Children's Birthdays

We have to admit we have babies on the brain lately as Ashley and her husband (my brother) are expecting TWINS! In honor of this impending motherhood/fatherhood/auntiehood, we wanted to share some of our favorite invitations and shower stylings from baby showers and children's birthdays we have created for.

We love the opportunity to create for little ones and their families, and are partial to nostalgic illustrative themes. And because each illustration is created uniquely for each event, the baby/child/parents get to receive the original artwork to be framed! As we are proponents of nurturing art appreciation from a young age, being a part of "baby's first piece of art" puts huge smiles on our faces!

Lovely Fox Baby Shower

Our first baby shower invitation featured a sweet fox gathering wildflowers. The original watercolor illustration greeted recipients upon opening the wax sealed envelope. Wrapped in vintage swiss velvet ribbon with attached registry tag, the text featured hand lettering and complimentary watercolor. during the shower, guests wrote notes to the little one on custom stationery; well wishes and love to the baby and parents.   


Meadow Rabbit Baby Shower

Thornton Burgess books and Brer Rabbit inspired our Meadow Rabbit. With a garland of four leaf clovers, this bunny was both sweet and clever. Wrapped with a satin bow tie, the invitations featured front and back watercolor framing. 

This was our first opportunity to work with Scratch Bakeshop in bringing our invitations into a new and delicious light. Using our invitation as inspiration, they crafted a beautiful satiny cake, reflecting the clover garland and ribbons. Together with the framed artwork, the dessert table was dreamy. 

Fawn Baby Shower

Given a woodland inspiration and a color palette of orange, navy, and grey, this little fawn was created. Envelopes were complete with custom liners featuring our birch tree design and buck wax seal. Again, Scratch Bakeshop created these stunning complementary fawn cookies that were absolute show stoppers. A beautiful wicker bassonette filled with little woodland creatures and our framed artwork was gifted to the parents-to-be!

Mermaid Millie First Birthday

Retro styled mermaid was the theme for this first birthday party. Beautiful weather and a backyard celebration were the setting, while corals, foamy greens, and blues were reflected throughout the party. Some fisherman's netting (and Pirate Booty of course!) decorated the tables while the mermaid birthday cake, by Scratch Bakeshop held court at the dessert table. With red hair like the honoree, this under-the-sea queen now graces the birthday girl's bedroom wall.

We have loved creating these keepsakes for our clients and their children; a wonderful way to capture a moment and memory! xo!

Retro Styled Pool Party

August is upon us, and we've been enjoying the warm balmy weather that is so fleeting here in the Northeast! Lives Styled brought us a vision for a retro vibe pool party, complete with bright pops of candy colors and sleek lines.  Inspired by this concept, we began creating. As an ode to Summer, this season's stationery line features watercolor and letterpress in cool blues, greens, and gold; mixing the relaxed easy flow of water with structured vintage inspired patterns and prints. Each invitation is hand painted and inked, and compliment the letterpress coasters and mini cards. 

When it came time to style and photograph the collection, Lives Styled brought it to the next level with their impeccably curated objects and setting; Bringing to life the experience of hosting (or planning) a mid-summer party. We want them styling us and our next gathering head to toe!

Blank watercolor, ink, and letterpress invitation and hand dyed silk scarf

Blank watercolor, ink, and letterpress invitation and hand dyed silk scarf

Blank watercolor, ink, and letterpress invitation

Blank watercolor, ink, and letterpress invitation

Letterpress coaster in gold

Letterpress coaster in gold

Gold letterpress mini card or place card 

Gold letterpress mini card or place card 

To add to our mix of products, Ashley and I are offering hand dyed 100% silk scarves. They are the perfect weight for wrapping your hair on a steamy day or to spice up an evening look. Each is a one-of-a-kind original, and while sometimes we wish we could dye silk all day, we have other loves and invitations to create! So while we only have a few available, we'll try to keep them coming! We have loved the process of creating these beauties and are excited to add them to our lineup.

Hand dyed 100% silk scarf

Hand dyed 100% silk scarf

Hand dyed 100% silk scarf

Hand dyed 100% silk scarf

Hand dyed 100% silk scarf

Hand dyed 100% silk scarf

To round out the collection, we created one very special notebook, covered in hand dyed silk and wrapped in a metal banding. We wonder what musings, recipes, experiences, or plans this will contain some day!

Silk wrapped unlined journal

Silk wrapped unlined journal

Silk wrapped unlined journal

Silk wrapped unlined journal

It is wonderful to work with inspiring collaborators such as Lives Styled. The fact that we love being in each other's company and there are plenty of laughs does not hurt! We are continually amazed by the strong community here in Rochester, and there is no shortage of creative minds doing what they love. 

For more beautifully captured images, head over to our online shop and peruse our line further...

**Andrea & Ashley**



At Work in the Studio - New Spring/Summer Seasonal Line

We love throwing parties and social gatherings with our loved ones. And we love making these gathering feel thoughtful and special, to reflect our appreciation and joy in experiencing these moments together. Sending beautiful invitations, adding small details throughout the tablescape and setting, and completing the circle with note cards, all lend to a full experience for guests. Sometimes it is the little details that leave an emotional impression. We wanted to create a line that made it easy for others to create lasting memories with their loved ones, whether it was for a life event they were celebrating or simply an excuse to come together and enjoy good company. 

Out of this has come our limited edition seasonal line which we will be launching in June 2015. Available in sets of 5, they will include invitations, gift/place cards, and note cards. Also available will be additional artisan pieces that compliment the set. Each will be hand crafted using techniques including block printing, watercolor, and letterpress. To add to the fun, we get to play with the ever talented ladies of Lives Styled to showcase the new line featuring their impeccable styling!

We are hard at work in the studio creating the premier Spring/Summer edition and are excited to share them with you come June. We'll also be sharing snippets of our in studio process along the way so stay tune!

*Andrea & Ashley 



Sister-Friends Reunited

Back from Belize and I could not begin to put into words the beauty of the country. From the reefs and sand, to the jungle and caves (which captured my heart), I was absolutely entranced. Taking a piece of that home with me, feeling energized and inspired, and seeing with new perspective. We've already plunged ourselves back into creating and look forward to sharing the exciting projects to come which include some amazing invitations, personal artwork, and new collaborations. And we hope you all get to toast the upcoming vernal equinox with friends and loved ones as we look forward to rebirth here in the northeast. We know we'll be raising our glasses! Cheers! 


Get your vote on!

We are thrilled to have been accepted into the 2015 Fedex Small Business Grant Contest! This is a grant contest by FedEx to award ten small businesses with grants up to $25,000. The voting period is February 13th (this Friday!) through March 17th, followed by a judging period, with winners announced on April 21st. We would love your support in helping us in this grant contest, and that means your votes and passing the word along to your friends! 

You can cast your votes in the contest by going to Louelle Design Studio's FedEx page, and clicking the "vote" button. A few details about voting:

  • You will be required to choose which social platform you’d like to use (Facebook, Twitter and Instagram) and your login ID will be required to cast your vote.
  • Voting is allow once per 24 hour period per social platform. That means you can cast a vote using each social platform once a day (up to 3 votes daily).
  • The first time a voter clicks on the “vote” button, they will get a message from Facebook/Twitter/Instagram asking to allow access. If you do not agree to this, the vote is not cast. 

Receiving a Fedex grant would be a significant boost to our growing business. We would be able to set up a much needed studio space, providing the room to accommodate our growing client orders and inventory, as well as a space to meet with current and future clients in a private and professional setting. A grant would also allow us to purchase much needed equipment including a large capacity paper cutter and new letterpress, allowing us better time management and ability to expand and take on more clients! 

We are so excited for all the possibilities and opportunities to come.                       Lets get our vote on!


Andrea + Ashley


The Photoshoot

Problem. Ashley and I realized we had only a handful of photographs together. For two people that spend such enormous amounts of time together, in a world full of people capturing images with their phones, that seemed ridiculous. So we decided to do something about it. 

We enlisted our friend Brenna of Brenna Thering Photography  and set to work creating a backdrop that reflected our esthetic.   

In our setting we wanted to combine vintage and contemporary pieces to create a fresh yet timeless feeling. An antique throw from Ashley's mom, love seat from my mother, painting by Jim Loveless, and various found items (like the scissors ashley is so lovingly holding), set into this deep green room, created an easy harmony between masculine and feminine, structured and relaxed. Themes that we often see juxtaposed in our design and artwork. Whether it is combining our signature watercolor jackets with letterpress insets or wrapping metal banding over lace, we love how seeming opposites compliment each other in visually interesting ways. WE ALSO BRAVED THE COLD, TAKING ADVANTAGE OF THE BEAUTIFUL LANDSCAPE, another frequent theme in much of our work. and of course, a very regal luna pup, upstaging us all!

This shoot was a chance for us to get silly (very easy for us) and have some beautiful images captured. Here is a look at the fun we had! 

End of Year

Time moves on, sometimes like a torrent of rapids and at other times at a snail's pace. Many take this time of year to reflect on the past, present, and future, and we thought we'd join in. It has been an incredible whirlwind year for us and we thank everyone who has given support, encouragement, advice, and simply their presence in our lives.  

What are five things you are looking forward to in the upcoming year? 


  • Celebrating Louelle's one year anniversary
  • Getting back to the gym (just like everyone else)
  • Planning a vacation and actually going on it!
  • Don't sweat the small stuff
  • Seeing what 2015 has in store for Louelle


  • heck yeah! louelle's one year!
  • hiking and kayaking through belize with my amazing mother 
  • crazy times and belly laughs in the studio with ashley
  • being challenged (and rising to those challenges!)
  • DAILY LIFE WITH MY perfectly imperfect LITTLE FAMILY

Four words that describe the past year...

Ashley: Crazy, Fun, Inspiring and Thankful

Andrea: Laughterexhaustion, determination, fulfillment 

three unnecessary worries?




  • thinking that i should to be able to manage and accomplish everything without letting some things fall through the one is superhuman, at least I'm not, and sometimes those dishes are going to sit in the sink!
  • like ashley, my imagination can get the best of me sometimes. don't perseverate on imaginary disasters...
  • replaying times i said something embarrassing or awkward! ughhh...i'm doing it again...moving on!

Two things learned


  • Patience (well, I gave it my best shot!)
  • I don't need as much sleep as I thought I did!


  • fully embrace what makes you unique, don't be a photocopy you lose your depth
  • the importance of enjoying simple moments. making thoughtful effort to be present in the moment, whether that is writing a letter, giving a hug, or sitting down to enjoy some home cookin with the family. 

One Thing you are grateful for this year...

Ashley: The love and support of my family 

Andrea: my beautiful kith and kin